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Creative State - Volkswagen converted a set of steps at the Odenplan subway station on Stockholm into working "piano" stairs. This led commuters to choose the stairs instead of the of using
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This piano staircase social experiment revealed how music makes everything better - Classic FM
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Piano Stairs in Stockholm (Source: Hansen 2010) | Download Scientific Diagram
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My Love for Paris: Piano Staircase Fun!
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Viral video: People choose piano stairs over escalator in Volkswagen's experiment in Sweden